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"CAPTCHA", which is trademarked the Carnegie Mellon University, is a short form for "Completely Automated Public Turing test to tell Computers and Humans Apart". It is a test, which helps the Read more...

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The Power Of The Underestimated: Word-of-mouth Marketing
By Women About Biz
Word-of-mouth marketing is rarely the focus of a new businessperson seeking to gain more clients. Everyone wants to start an affiliate program or pay someone far too much to "manage their add campaign".

However, many of the biggest businesses choose to use word of mouth marketing instead of a pricey campaign. Google (gmail) and Amazon are two prime examples that I will explain later.

Expensive research has taught these companies that people believe their friends more than they believe billboards or commercials and so it has been proven to be one of the best marketing methods around.

Word of mouth is probably both the most successful kind of advertising and the most profitable. People naturally talk to each other and spread ideas, names and opinions. This article aims to show you how to use this to your advantage, how to make money from word of mouth.

1. Business Cards

There are many places online where you can order large quantities of business cards. If you use them to introduce yourself with people who aren't already friends and family then you are already spreading your businesses name.

It may feel contrived and a little cheesy but it works. Few people rip up business cards. They usually end up deposited on a kitchen table ready to be picked up when someone who runs your kind of business is needed.

Also, they bring your business into conversation. You don't need to promote it, just give them the card and you are increasing your brand recognition.

2. Tell-A-Friend Scripts

Online you often see on the side of websites a link called "tell a friend". This makes it so much easier to tell a friend about a website and therefore far more people do.

BY adding one of these links to the side of your website you are immediately increasing your ability to market though word of mouth. You are making your website word-of-mouth friendly and so you are likely to be talked about more, become better known and make more money.

A free "tell a friend" script can be found here:

http://www.javascriptkit.com/script/script2/tellafriend.shtml

All you have to do is copy and paste the script from that site somewhere in your websites html. Maybe at the bottom of the page. Try and pick somewhere near the rest of your links so that it isn't ignored. There we have it! Instantly better marketing.

3) Invite a Friend Offers

This is a strategy that many of the most profitable websites with the best marketing strategies online have used and I am about to explain it to you for free.

All you do is that you offer a discount for every person who invites a certain number of friends to your website. This is a bit like an affiliate program only you pay them with a discount that does not affect your profits much rather than actual money.

This however is harder to set up. If your website runs a "membership"

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