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Nokia N80 Is Best Mobile Phone Imaging Device 2006
By dave4
Nokia today revealed that the Nokia N80 multimedia computer has been voted the Best Mobile Imaging Device in Europe 2006 by the Technical Image Press Association (TIPA), the largest photo and imaging Read more...

Creating Interior Appeal To Sell Your Home Fast
By Paula Stone
The most important thing a home seller must do to resale their home successfully is make your house have exterior appeal. We‘ve written about it many times. You have to make potential buyers Read more...

France At The Forefront Of Europe
By Alison White
France was and still is one of the powerful countries in Europe. Through its history, its political position, the economy and not last the tradition in culture, France is what we see today.With a Read more...

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Seo Vs. Branding
By Sarfaraz Khan
SEO Vs. Branding is a marketing quandary that bigger companies will need to come to grips with on the Internet. Often companies will need to choose whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.

For example, one search engine report shows that 1.3 million visitors per month search for the keyword “Best Buy.“ This same report shows that the term “electronics“ is searched for by 1.1 visitors per month. The clear choice in this situation is for Best Buy to optimize for own brand name first and the word “electronics“ second.

But, take a competitor such as Fry‘s Electronics. Roughly 95,000 visitors search for the keyword “Fry‘s“ each month, far short of those who search for “electronics“. Does this mean Fry‘s should optimize for “electronics“ first and Fry‘s second?

A search on Google for “electronics“ will show that Best Buy does not show up in the first two pages. Fry‘s is on the third page. But let‘s take a further look to see who is in the number 1 position: Sony. And Samsung is a close second.

LG, with 12,7002 searches per month for the word “LG“, has managed to grab the number one spot for its brand name and the generic word “electronics“. A search of the LG homepage source code will reveal that this page is optimized for both word, “LG“ and “electronics.“ By optimizing for both words LG has grabbed a lot of traffic neglected by Best Buy and perhaps even exceeds Best Buys traffic in doing this.

One more issue in branding is trademark violation. Courts have upheld that websites using another company‘s branded name in its meta tags

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