Is Your Ezine Being Zapped?
By Michael Southon, Fri Dec 9th
About a year ago I wrote an article titled 'Winning The War OnSp^m'. Unfortunately, the war on sp^m is not being won at all.
In fact, the problem is now so serious that sp^am is shaping upto be the greatest threat to online marketing.
The threat comes not from sp^mmers themselves, but from thefilters that are being used to block them.
These filters are hitting hard at the very core of ecommerce -Ezine Publishing.
Anti-sp^m filters operate at two levels: (i) client-sideprograms that reside on individual computers and (ii)server-side programs that ISPs are using to block incoming sp^m.
The problem is that the filters are now so sensitive they areblocking even the most innocent of Newsletters.
For example, if your Newsletter contains the words 'remove','unsubscribe' or 'click here' it will trigger anti-sp^m filtersin many of the programs that are now being used by ISPs.
The result?
Your Ezine is zapped, deleted - and a large percentage of yoursubscribers will think you have stopped publishing yourNewsletter.
What can you do about it?
Here are some tips to avoid sp^m filters:
(1) Post your Newsletter online and then email your subscribersto tell them that the latest issue is now available online.
(2) In your Newsletter carefully avoid (both in the subject lineand the body text) all words that are likely to triggeranti-sp^m filters. Use the free service listed at the end ofthis article - it will flag any words in your Newsletter thattrigger anti-sp^m filters.
(3) Instead of saying 'to unsubscribe' (which is a phrasecommonly
